The development of the overall furniture industry

  • Detail

[overall furniture] 2012 is both a turbulent year and a year of reshuffle of the overall furniture market. Insiders are optimistic that the overall furniture market will enter a new period of rapid development after the market reshuffle. What are the turbulence in the development of the overall furniture industry? There are four main reasons for the turbulence in the overall furniture industry caused by enterprises:

First: the rise in furniture prices. It is not difficult to see from the recent news reports that many solid wood furniture enterprises have begun to raise prices. According to the author's analysis, the price rise is mainly caused by the following factors: first, the rise in the price of hardware and building materials industry will directly lead to the rise in the price of raw materials for furniture production. Many precious wood, such as Huanghua pear wood, has been cut down too much, and the scarcity of wood has also become an important reason for the rise in the price of solid wood furniture. Secondly, due to the general rise in prices, employees' wages also need a large part of the expenditure, which increases the labor cost of the enterprise. Finally, the current national housing purchase restriction policy has also had a certain impact on the furniture industry

second: the quality of furniture is not up to standard. There are also many furniture enterprises in order to make a lot of money in this peak price rise season, save production costs, reduce relevant production links, and shoddy. The author believes that the most representative here is the current uproar in the furniture industry about Da Vinci's fake door incident. Also, due to the low threshold of the furniture industry, many unlisted enterprises pretend to be famous brand furniture and sell inferior furniture to consumers. The far-reaching adverse effects on the furniture industry and consumers may also be the root cause of this reshuffle revolution

third: furniture is not healthy and environmentally friendly. Now many furniture on the market only pursue design and gorgeous appearance, while ignoring the practicality, health and environmental protection of furniture. According to the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China, after testing 85 wooden furniture manufacturing enterprises nationwide, 76.9% of the enterprises exceeded the standard of formaldehyde, with a maximum of 116 times the standard. Such a group of amazing figures, how to create a healthy living environment for people

fourth: the after-sales service is not up to standard. Many consumers cannot get a reasonable solution to the quality problems after buying furniture. The reporter interviewed a Mr. Zhang who was suffering from after-sales in a large furniture city on Kangwang road. Mr. Zhang said: in June this year, he bought a set of so-called genuine leather sofa from a 4000 yuan merchant at the counter here. Because it was a promotional period at that time, as long as he paid a 30% deposit on the same day, he could deliver it home for free for a week or so. But Mr. Zhang waited for nearly two weeks after coming home and didn't receive the sofa. When asked by telephone, the salesperson always delayed the delivery time on the grounds of too much business during the promotion period. Mr. Zhang was particularly dissatisfied with this

what is the driving force of enterprise reshuffle development

form an independent overall furniture industry

in the mid-1990s, with the rise of China's real estate industry, it has greatly promoted the formation and development of the overall furniture industry. At present, the whole furniture industry has become an industry with independent production and sales characteristics. The industry production is in a period of rapid development, and the whole furniture is widely accepted by most consumers. According to incomplete statistics, there are nearly 100 overall furniture production enterprises of a certain scale in China, with an annual output value of more than 5billion yuan. In addition, there are a large number of small-scale small workshop style overall furniture production and marketing enterprises

the overall furniture market has great potential

China has a population of 1.3 billion, which is a huge potential consumer market, attracting the attention of the world. China's annual capital construction completion is about 1.2 billion square meters, which is six times that of Europe. Among them, the construction of urban housing is about 500million square meters, which can provide housing for 5million households based on 100 square meters of each household. The annual amount of home decoration projects in China is basically more than 200billion yuan, and it is still growing at a rate of 15% every year. According to the calculation of these figures, the amount of kitchen decoration of residential buildings in China is considerable, which requires a large number of economical and applicable overall furniture products, and the industry has a promising development prospect

the overall furniture industry is gradually maturing.

after more than ten years of development, the overall furniture industry has continuously introduced foreign advanced production technology and improved the design and production level. The manufacturing technology and quality of domestic overall furniture are constantly improving. With the accumulation of management experience, China's overall furniture industry is becoming mature and standardized in all aspects. Shengte - provide





Copyright © 2011 JIN SHI